Entrepreneurs Aim to Capitalize on Healthcare Reform
THE NUMBERS: RANKINGS
- 6th — number of certified nursing homes: 658
- 7th — nursing facilities receiving a deficiency for actual harm or jeopardy: 8.2%
- 7th — high blood pressure among adults: 29.3%
- 7th — high cholesterol among adults: 35.1%
- 7th — number of certified nursing home residents: 68,580
- 20th — cancer incidence: 470.9 per 100,000
- 20th — percentage of Florida adults who smoke: 19.3%
- 29th — healthcare as a percentage of total employment: 7.7%
- 34th — obese adults: 22.9%
- 37th — health spending as a percentage of gross state product: 2.8%
- 40th — population with serious mental illness: 0.39 per 10
- 40th — cancer death rate: 183.7 per 100,000 population
THE NUMBERS: DISEASES (State ranking)
- 2nd — heart failure death rate: 7.3 per 100,000
- 4th — prostate cancer incidence rate: 117.3 per 100,000
- 6th — stroke hospitalization rate: 395.5 per 100,000
- 9th — breast cancer incidence rate: 107.2 per 100,000
- 13th — diabetes hospitalization rate: 158.2 per 100,000
- 18th — colorectal cancer incidence rate: 48.5 per 100,000
- 20th — melanoma incidence rate: 16.4 per 100,000
- 28th — coronary atherosclerosis hospitalization rate: 421.7 per 100,000
- 38th — lung cancer incidence rate: 73.9 per 100,000
- 38th — cervical cancer incidence rate: 8.6 per 100,000
PediaVision’s camera can be used to test children too young to read an eye chart. [Photo: PediaVision]
- Service: Vision screening
- Company: PediaVision, Lake Mary
- CEO: David Melnik, who founded and later sold Kinetics, a developer of airport check-in kiosks and print-at-home ticketing software
- Device: A digital camera licensed from Plusoptix in Nuremberg, Germany, takes a picture by projecting infrared light onto the patient’s retina.
- Competitive Advantages: Patients are screened from three feet away, meaning the camera can be used to screen children too young to read an eye chart. Results are available immediately.
- Capability: Detects myopia (near-sightedness), hyperopia (far-sightedness), astigmatism and other common eye defects.
- Business Plan: PediaVision is targeting pediatricians, schools and charities that perform screenings at community centers, daycare facilities and shopping centers. A pediatrician pays about $10,500 for the PediaVision system and then $4 for each photo, with the cost per photo decreasing the more the pediatrician uses the camera. Patients might pay between $18 to $50.