Florida Trend
Get FREE Business News Updates


October 6, 2015

Cypress Gardens to Become Legoland Florida

Lakeland Ledger | 1/21/2010
Legoland is coming to Polk County.

Word leaked out Wednesday in an e-mail from a county tourism official to county commissioners ahead of today's scheduled news conference at Cypress Gardens.

Merlin Entertainments Group purchased the Winter Haven theme park from Land South Holdings earlier this month. Merlin, the world's second-largest owner of tourist attractions, currently operates four Legoland parks, three in Europe and one in California.

Mark Jackson, Polk County's director of tourism and sports marketing, disclosed in a memo to county commissioners that the company will transform Cypress Gardens into Legoland Florida. The commissioners are invited to today's Legoland announcement. All e-mails to county commissioners are available under Florida's public-records laws.

Jackson's e-mail, marked "confidential until Thursday," contained suggested talking points for local officials. His memo emphasized Merlin's stature in the tourism market and the commercial success of Legoland California.

Jackson declined to further comment when reached Wednesday afternoon. Julie Estrada, a spokeswoman for Merlin Entertainments Group, also declined to comment.

Read rest of story from Lakeland Ledger

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Epcot Food & Wine
Epcot Food & Wine

New experiences at Epcot Food & Wine 2015.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Interest rates are at the lowest point in recorded history. What would you consider borrowing money for?

  • Pay off/consolidate higher interest rate debt
  • Travel
  • Buy a house
  • Other new major purchases (i.e. remodel house, buy a car, new appliances, etc.)
  • Big life event (marriage, children, etc.)
  • Other

See Results

Ballot Box