Holly Clark pitches products for Liberator Medical Supply.
TV viewers who watch certain programs at certain hours know Holly Clark even if they don't know her by name. She's the lady in the commercials with the 800 number talking about what a difference new catheters made in her life. "I was so sick of boiling and drying and reusing old catheters. Plus, I was getting urinary tract infections. Then my mom called. She read about Liberator Medical Supply."
Mark Libratore sees 40 million potential customers thanks to Obamacare.
Libratore, 59, owns nearly half the shares. He made $363,970 last year in salary, option awards and other compensation.
The business has advantages. Though customers are expensive to acquire in the fragmented industry, once Liberator lands them and gets their prescriptions, they stick. Obamacare means 40 million more potential customers with insurance. Libratore sees a tidal wave of Boomers ahead needing diabetic, ostomy and catheter supplies. To be successful, he just needs "a small fraction of the customers out there, a very small fraction."
Clark helps get them — a "phenomenal spokesman," Libratore says.