September 4, 2015

Medical Supplies

Supply Line

Mike Vogel | 10/1/2010
Holly Clark - Liberator Medical Supply
Holly Clark pitches products for Liberator Medical Supply.

TV viewers who watch certain programs at certain hours know Holly Clark even if they don't know her by name. She's the lady in the commercials with the 800 number talking about what a difference new catheters made in her life. "I was so sick of boiling and drying and reusing old catheters. Plus, I was getting urinary tract infections. Then my mom called. She read about Liberator Medical Supply."

Mark Libratore
Mark Libratore sees 40 million potential customers thanks to Obamacare.
Founder Mark Libratore launched Stuart-based Liberator Medical in 1999, using a direct-to-consumer model that targets Medicare-eligible seniors. He used the same model at an earlier company, Liberty Medical, that he sold and now is a Port St. Lucie-based unit of Medco. At Liberator, he's had 10 straight quarters of revenue growth, and annualized revenue is around $42 million. Its 2009 profit was $2.2 million. He employs 210, mostly in call center work, and expects to hire lots more.

Libratore, 59, owns nearly half the shares. He made $363,970 last year in salary, option awards and other compensation.

The business has advantages. Though customers are expensive to acquire in the fragmented industry, once Liberator lands them and gets their prescriptions, they stick. Obamacare means 40 million more potential customers with insurance. Libratore sees a tidal wave of Boomers ahead needing diabetic, ostomy and catheter supplies. To be successful, he just needs "a small fraction of the customers out there, a very small fraction."

Clark helps get them — a "phenomenal spokesman," Libratore says.

Tags: Southeast

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Virtual Tour of Tampa International Airport Expansion
Virtual Tour of Tampa International Airport Expansion

From the rental car center to people mover to baggage claim, Tampa International Airport takes you on a virtual tour through its historic Master Plan expansion.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Will you labor on Labor Day?

  • Yes, I work on Labor Day.
  • I won't be working, but have a lot of stuff to do.
  • No, looking forward to a day off, relaxing!

See Results

Ballot Box
Subscribe