September 1, 2014

Obituary

Ad Pioneer Joyce Beber

| 11/1/2010


Joyce Beber, co-founder in 1972 of the famed Beber Silverstein ad agency in Miami, died Sept. 17 at age 80 of leukemia.

Beber became famous for her advertising work for hotelier Leona Helmsley and for creating the slogan "Florida: The Rules are Different Here," among other well-known ad campaigns. Her ad agency became one of the largest in the Southeast.

Beber appeared on the cover of Florida Trend magazine in December 1976.

Tags: Miami-Dade

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Medical Students & Art
Medical Students & Art

Students from the University of Central Florida College of Medicine are combining their love of medicine with their love of the arts. One of the ways they are doing this is by bringing music into the hospital, in hopes of lifting patients' spirits. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

When will you retire?

  • Soon - within a year
  • 2-3 years from now
  • 4-6 years from now
  • 6-10 years from now
  • 10+ years from now
  • I can't envision retiring
  • Already retired!

See Results

Ballot Box
Subscribe