Obituary
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Beber became famous for her advertising work for hotelier Leona Helmsley and for creating the slogan "Florida: The Rules are Different Here," among other well-known ad campaigns. Her ad agency became one of the largest in the Southeast.
Beber appeared on the cover of Florida Trend magazine in December 1976.
Also on FloridaTrend.com
Florida Business News
Small businesses in South Florida are on pace to receive more federally-guaranteed loans this year, a sign that the region's economy is on the upswing.
Shaping a championship team where individuals play cohesively to pull off a win can be one of the trickiest jobs a corporate leader faces.
Keys flats fishing is big business
Fishermen who come to cast a line onto Florida Keys flats generated more than $427 million to the local and state economy in 2012.
Report: Florida among the cheapest states in spending per student
Florida spent $8,887 on each public school student in 2011, making it one of the lowest states in the nation for per-pupil spending.
Early Easter leaves Orlando hotels with April hangover
After four months of year-over-year growth, business dipped in April at Orlando-area hotels, likely because of an early Easter this year and the absence of a couple of big conventions in town.
Florida Trend Video Pick
Gatorland is adding more than 70 animals -- including a 15-foot American crocodile known as Bonecrusher II -- to the attraction after purchasing the creatures from the recently closed Everglades Wonder Gardens in Bonita Springs.
Ballot Box
Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?
