April 20, 2024

Obituary

Ad Pioneer Joyce Beber

| 11/1/2010


Joyce Beber, co-founder in 1972 of the famed Beber Silverstein ad agency in Miami, died Sept. 17 at age 80 of leukemia.

Beber became famous for her advertising work for hotelier Leona Helmsley and for creating the slogan "Florida: The Rules are Different Here," among other well-known ad campaigns. Her ad agency became one of the largest in the Southeast.

Beber appeared on the cover of Florida Trend magazine in December 1976.

Tags: Miami-Dade

Florida Business News

Florida News Releases

Florida Trend Video Pick

Giant domino line of cereal boxes falls to celebrate Cereal for Summer Drive
Giant domino line of cereal boxes falls to celebrate Cereal for Summer Drive

About one thousand cereal boxes were lined up by Achieva Credit Union employees in honor of the donations.

Video Picks | Viewpoints@FloridaTrend

Ballot Box

Do you think recreational marijuana should be legal in Florida?

  • Yes, I'm in favor of legalizing marijuana
  • Absolutely not
  • I'm on the fence
  • Other (share thoughts in the comment section below)

See Results

Florida Trend Media Company
490 1st Ave S
St Petersburg, FL 33701
727.821.5800

© Copyright 2024 Trend Magazines Inc. All rights reserved.