March 18, 2018
Panama City Beach Reports Record-Breaking Tourism for May

Photo: Visit Panama City Beach

Press Release

Panama City Beach Reports Record-Breaking Tourism for May

Fourth consecutive month of double-digit growth

| 7/12/2017

PANAMA CITY BEACH – Visit Panama City Beach and the Bay County Tourist Development Council announce collections for the month of May 2017 were up 14 percent compared to May 2016, and the destination is currently up 14.8 percent for the fiscal year, which began October 2016. This growth, a result of a new highly targeted advertising campaign entitled “Make it Yours,” along with inaugural and long-standing special events, visitor loyalty, and great weather have helped the destination drive lodging revenues.

“Our continued success has brought an energy and excitement to Panama City Beach that is contagious for both our visitors and the entire community,” shares Visit Panama City Beach President and CEO Dan Rowe.

Named the “Top Trending Spot for a Summer 2017 Vacation Rental Stay,” by earlier this spring, the destination provides ample opportunities for visitors to live the Panama City Beach brand of Real.Fun.Beach. and “make it theirs” throughout the summer season.

The Tourist Development Tax is a five percent tax on short-term rentals including hotels and condominiums. The tax funds marketing and promotional activities led by the Panama City Beach Convention & Visitors Bureau. It is also used for beach cleaning and grooming, product improvement and beach renourishment.

For more information on Panama City Beach visit or the Bay County Clerk website to learn more about the bed tax.

About Panama City Beach

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge. With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines and United Airlines. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at Live HD video of the world-famous beach is now available at Stay connected with Panama City Beach on Twitter (@Visit_PCB), Instagram (@Visit_PCB) and Facebook (@Visit_PCB).

Tags: Travel & Tourism

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

St. Baldrick’s Day
St. Baldrick’s Day

Saturday is St. Patrick’s Day but since July 1999 an organization dedicated to funding research to end childhood cancer — the St. Baldrick's Foundation — co-opted the Irish celebration to come up with St. Baldrick’s Day.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you celebrate St. Patrick's Day?

  • Wear something green
  • Partake in Irish food or drink
  • Listen to Irish music
  • All of the above and more (love this holiday)
  • I don't - not into it

See Results

Ballot Box