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Monday's Afternoon Update
What you need to know about Florida today
Construction picks back up, but it's a different gig now
In the past four years, hundreds of thousands of workers have returned to construction, making it among the nation's fastest growing job sectors. Yet it's a measure of how hard the sector was hit that at it has regained just 900,000 of the 2.3 million jobs it lost from 2007 to 2011. More at the AP.
Event Marketing: What it is, and why your business needs it
Do you use marketing to get the word out on your events -- or do use events as a marketing strategy? There’s a big difference. Once is a pure tactic and views the event as only a one-time promotional opportunity.
More from Ron Stein.
Hispanic entrepreneurs surging in central Florida
Opportunities for Hispanics have grown in Central Florida as more make their way to the region and move beyond traditional businesses such as restaurants. The increased presence of Hispanic businesses aligns with a recent Florida Atlantic University survey that shows Hispanic consumers have become more confident in the U.S. economy. More at the Orlando Sentinel.
From Earhart to airlines, South Florida an aviation pioneer
Aviation took off with the first powered flight at Kitty Hawk, N.C., in 1903 – and within a decade was making its mark on South Florida. It has been soaring ever since. Many of the events that enhanced aviation also turned this region into a major international hub. More at the South Florida Sun-Sentinel.
Looking at why a customer left can be healthy
Looking at the customers you have lost is one of the best ways to measure how effective or ineffective your customer service is. The trouble with looking at your existing customers to gather insight about your operation is that they feel the company is doing well. More from Jerry Osteryoung.
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