Monday's Afternoon Update
What you need to know about Florida today
The best and worst states for small business
America’s states and cities have traditionally tried to attract businesses by offering them tax breaks and other cash incentives. Yet there may be a more effective way, and one which puts no strain on stretched budgets: make life simpler. Read more and view interactive maps from The Economist.
The circus explains marketing: How to make marketing work for you
Marketing is misunderstood. Ask ten people to define marketing and expect to get ten different answers. Your view will no doubt be different altogether. Maybe you even think that marketing is overrated. More from Ron Stein.
Applications sought for Small Business Mentoring Initiative
Florida Small Business
Need business help? Whom to call
The University of Florida’s Small Business and Vendor Diversity Relations, a division of Business Affairs, is accepting applications from business owners and firms to participate in the 2014-15 Small Business Mentoring Initiative. More at UF News.
'Pivoting' is a cliché that small businesses should think about anyway
The word “pivot” is so worn out in startup circles that it became a running gag this spring on HBO’s Silicon Valley. But it’s not only tech founders who can switch gears, update business models, and reach new customers overnight. Quick thinking and nimble shifts have saved many traditional small businesses as well. More at Businessweek.
Business is a lot like tennis
Being successful in both tennis and business can be described in similar terms. The winner of a game, set or match is usually the player who makes fewer mistakes and outplays his or her opponent in drive and strategy. More from Jerry Osteryoung.
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