October 20, 2014

Who Said That?

Florida's quote of the day

| 4/2/2014

"This is marketing, this is what we do."

-- David Downing, deputy director of the Pinellas tourism agency

It was the perfect April Fool's Day prank for the age of the hashtag.

Visit St. Pete-Clearwater, the agency that markets the Pinellas beaches to the world, sent out a press release Tuesday at 6 a.m. claiming that "officials have confirmed the sighting of a rare marine mammal off the coast of St. Pete/Clearwater last week."

The creature was a "combination dolphin/manatee." Scientists had believed the "manaphin" to be "long-extinct." Long-extinct perhaps, but not unprepared. The mammal already had its own website: www.manaphin.com.

Some folks actually fell for it. An Orlando shock jock. A reporter from Chicago.

Tourism officials were playing more than a just a prank.

Read more at the Tampa Bay Times.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

BattleFrog Obstacle Race
BattleFrog Obstacle Race

Designed by U.S. Navy SEALs, the BattleFrog Obstacle course was created as a tribute to United States military and to help people learn about the work SEALs do.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Are you comfortable with the idea of a cashless society?

  • Yes - in fact I am excited about using my phone to pay
  • Why not - I use debit/credit all the time anyway
  • Maybe - it's ineveitable, but I don't like it
  • No - I'll be using paper money as long as possible

See Results

Ballot Box
Subscribe