Who Said That?
Florida's quote of the day
" Let’s face it, we’re selling the dream."
Step into a sales center at one of dozens of new real estate projects scattered throughout South Florida, and you enter a brightly lit, make-believe world of staggering views and designer interiors — often even before a shovel digs into the ground.
And forget a printed brochure. Today’s marketing tools are all ultra-high-tech. Expect:
Tablet touch-screens that allow buyers to stand on a vacant home site and see a floor plan unfold, complete with an outfitted kitchen and furniture layout.
A three-dimensional, animated film that takes the viewer on a walk through the marble-clad lobby and into the units of a condo tower yet to be built.
A 10-foot-tall light wall that mimics the exact waterfront view from a future apartment window.
Read more at the Miami Herald.