January 29, 2015

Who Said That?

Florida's quote of the day

| 3/25/2014

" Let’s face it, we’re selling the dream."

-- Edgardo Defortuna, president and chief executive of Fortune International

Step into a sales center at one of dozens of new real estate projects scattered throughout South Florida, and you enter a brightly lit, make-believe world of staggering views and designer interiors — often even before a shovel digs into the ground.

And forget a printed brochure. Today’s marketing tools are all ultra-high-tech. Expect:

Tablet touch-screens that allow buyers to stand on a vacant home site and see a floor plan unfold, complete with an outfitted kitchen and furniture layout.

A three-dimensional, animated film that takes the viewer on a walk through the marble-clad lobby and into the units of a condo tower yet to be built.

A 10-foot-tall light wall that mimics the exact waterfront view from a future apartment window.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

How to let altruism be your guide
How to let altruism be your guide

Matthieu Ricard, a happiness researcher and a Buddhist monk, says altruism is also a great lens for making decisions, both for the short and long term, in work and in life.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Superbowl Poll: My favorite thing about the big game is:

  • The game itself (go team!)
  • Partying with friends (and the food + drink)
  • Watching commercials or halftime
  • Nothing, not into it

See Results

Ballot Box
Subscribe