March 30, 2015

Who Said That?

Florida's quote of the day

| 3/25/2014

" Let’s face it, we’re selling the dream."

-- Edgardo Defortuna, president and chief executive of Fortune International

Step into a sales center at one of dozens of new real estate projects scattered throughout South Florida, and you enter a brightly lit, make-believe world of staggering views and designer interiors — often even before a shovel digs into the ground.

And forget a printed brochure. Today’s marketing tools are all ultra-high-tech. Expect:

Tablet touch-screens that allow buyers to stand on a vacant home site and see a floor plan unfold, complete with an outfitted kitchen and furniture layout.

A three-dimensional, animated film that takes the viewer on a walk through the marble-clad lobby and into the units of a condo tower yet to be built.

A 10-foot-tall light wall that mimics the exact waterfront view from a future apartment window.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Driving legend Mario Andretti tours Grand Prix course
Driving legend Mario Andretti tours Grand Prix course

Retired race driving legend Mario Andretti drove the course for the 2015 Firestone Grand Prix of St. Petersburg, testing the city’s streets for this weekend’s race. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Health care spending in Florida: The state is about to lose $2 billion in federal funds for the Low-Income Pool (LIP). Which legislative body is right?

  • The House. Their budget does NOT fund LIP.
  • The Senate. Their budget funds LIP.

See Results

Ballot Box
Subscribe