July 25, 2014

Who Said That?

Florida's quote of the day

| 3/25/2014

" Let’s face it, we’re selling the dream."

-- Edgardo Defortuna, president and chief executive of Fortune International

Step into a sales center at one of dozens of new real estate projects scattered throughout South Florida, and you enter a brightly lit, make-believe world of staggering views and designer interiors — often even before a shovel digs into the ground.

And forget a printed brochure. Today’s marketing tools are all ultra-high-tech. Expect:

Tablet touch-screens that allow buyers to stand on a vacant home site and see a floor plan unfold, complete with an outfitted kitchen and furniture layout.

A three-dimensional, animated film that takes the viewer on a walk through the marble-clad lobby and into the units of a condo tower yet to be built.

A 10-foot-tall light wall that mimics the exact waterfront view from a future apartment window.

Read more at the Miami Herald.

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