Monday's Afternoon Update
What you need to know about Florida today
Florida marketing dollars attract tourists in record numbers
The millions of dollars spent on marketing the Sunshine State is paying off. The Florida Restaurant and Lodging Association said the state is enjoying a $79.34 RevPAR (revenue per available room) rate, which is above the national average of $68.69. More at the South Florida Business-Journal.
Selling is what you do for people, not to people
Do you sell for a living? Everyone in a company is involved in selling -- company owner, assistant accounting manager, software designer, delivery driver, and receptionist. Everyone’s job is to promote revenue and profits -- directly or indirectly. Yes, even those that don’t have “sales” in their title. Read more from Ron Stein.
Enterprise Florida to open offices in China
Florida Secretary of Commerce and CEO of Enterprise Florida Gray Swoope traveled to China this week to open business development offices in Hong Kong and Shanghai. More at the South Florida Business Journal.
Identity theft protection for your staff
With identity theft running rampant, employers really should consider offering their staff some support or protection. When one of your employees has their identity stolen, they must spend business time addressing the issue. Read more from Jerry Osteryoung.
Amid downturn, Puerto Ricans look to Florida
Thousands of Puerto Ricans streamed into the island's main convention center Saturday with notebooks in hand to learn how to prepare for a potential move to Florida at a time when the U.S. territory is struggling to retain people amid an economic recession. More at the AP and the Tampa Bay Business Journal.
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