Monday's Afternoon Update
What you need to know about Florida today
Florida releases controversial scores on teacher effectiveness
Following a protracted court fight, Florida released Monday hundreds of thousands of scores showing how it measures teachers’ effect on student learning. Parents can now see exactly how Florida’s controversial value-added model, or VAM system, gauges the state’s teachers. More at the Florida Times-Union and the Tampa Bay Times.
Marketing partners can kick your growth into high gear
Working closely with another business allows you to “borrow” the influence they’ve established with their audience. Giving them access to the clout you have with your audience creates a real win-win business situation. Read Ron Stein's full column.
Airline seeks local funds for global advertising campaign
Duarte and Gorenstein teamed up to bootstrap and open the first My Ceviche restaurant in South Beach in 2012, offering a fresh take on fast-casual dining.
US Airways has offered to invest more than $600,000 in a global advertising campaign for its flights to Melbourne International Airport if local contributors provide a total of $200,000. The Brevard County Tourism Development Council has already set aside $100,000 for the advertising campaign. More at Florida Today.
Secondhand chains take aim at women in Orlando
For years, Central Florida women seeking bargains have gone on treasure hunts through thrift and consignment stores. Now, two new resale chains for women in Orlando are seeking to take some of the hit-or-miss out of secondhand shopping by focusing on newer, often name-brand clothing at affordable prices. More at the Orlando Sentinel.
Advertising.com founder launches another digital venture
John Ferber is changing the way advertisers reach you online. Ferber, the low-profile co-founder of Advertising.com, is creating a business in Delray Beach aimed at streamlining Internet marketing. More at the South Florida Sun-Sentinel.
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