Cosmetic treatment for executives
New techniques allow for quick turn-around times.
When an executive walks in for a consultation for a cosmetic treatment, Miami dermatologist Joely Kaufman knows that he or she usually has the same requirement — minimal downtime.
Fortunately, new procedures available today allow Kaufman to accommodate that request more often. “There are treatments we can do at end of day and they can return to their offices the next morning. That’s the executive approach,” Kaufman says.
Youth-enhancing cosmetic treatments and aesthetic procedures are seen as a career investment. It’s rare that Florida’s executive health programs include consultation with a cosmetic surgeon or dermatologist. However, most will refer patients if they request it.
The most popular in-office procedures without major surgery include laser treatments, Botox, fillers and cool sculpting. Florida’s specialists say they are accessing the continual stream of new tools, FDA approvals and treatments that reduce bruising, improve results and give them new options for better outcomes to enhance appearance.
One of the most requested new procedures is mini-fractional laser treatments. “These are lighter versions of the heavy office procedures for pigment, wrinkles, skin texture, tone and acne stain removal. By doing a lighter version more frequently (three treatments, a month apart), you can reduce pore size, fine lines and make skin glow without undergoing an intensive procedure,” Kaufman explains: “The advantage is that patients can return to work 30 minutes to an hour later.”
For deeper wrinkles, though, professionals are turning to fillers and Botox.
Carlos Wolf, a Miami facial plastic surgeon, says he uses fillers such as Juvederm Voluma and Restylane to replenish volume in the face. “Often CEOs work hard. They are doing exercise, but they still look older and tired. I use filler to address that.”
Botox remains the top requested procedure, specialists say. Most commonly, the dermatologist or plastic surgeon injects it in areas of the face and neck to reduce wrinkles, create a more defined jaw line or lift the forehead or brows. To tighten skin on the abdomen or arms, professionals may use Thermage, a skin-tightening procedure done in the office. And to eliminate muffin top, belly fat or love handles, Wolf says, cool sculpting doesn’t involve major surgery. That procedure also is done in the office with little down time.
The increased interest from executives in minimal downtime has sparked one of the newer advancements — ingestible skin care supplements. They are Prescribed in combination with aesthetic treatments or surgery to speed recovery and improve results, says Corina Crysler, executive director for GliSODin Skin Nutrients, a line of six cosmetic nutrition products. “They help with swelling and inflammation and encourage the production of collagen so the patients see the results of Botox, fillers and other treatments faster,” Crysler says.
There are still options for elective surgery to achieve permanent changes. Wolf says he has seen more male executives who want to get rid of the bags under their eyes. “That’s surgery with seven to eight days down time,” he says. He also finds executives asking for liposuction, rhinoplasty and facelifts.
Experts urge those considering procedures to choose a medical professional carefully. “It’s not the medicine that creates risk; it’s who is injecting it,” Wolf says. “It’s important to know the credentials of who is doing the treatment and to know when it is or is not going to be effective for what you want to achieve.”
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