March 31, 2015

Florida Trend: 55th Anniversary

55 Years of Florida Trend

As the magazine turns 55, we review some interesting covers and the articles inside.

| 12/9/2013

Legal Eagles

This cover is noteworthy for its portrayal of Chesterfield Smith, founder of the firm that became “Florida’s law firm,” and a young Bill McBride, who rose to become managing partner of Holland & Knight and run unsuccessfully for governor. McBride died last December.

Celluloid

Among the many Florida Trend stories on filmmaking in the state was this one, which pictured model/actress Cindy Crawford being made up for a scene in a forgettable movie called Fair Game. The photograph drew a number of letters, both supportive and critical, including one from a reader who said she would cancel her subscription, if she had one. The issue was Trend’s best-selling issue ever on the newsstands.

Aqua Men

Two recent Florida Trend covers featured men either actually or apparently standing in water. In May 2000, Lew Lautin, a wetlands mitigation banker, appeared to be face-deep in a swamp. That image was created using a carefully constructed platform. In May 2007, Jerry Maxwell, general manager of Tampa Bay Water, actually stood in the bay. The story detailed his agency’s difficult experience with a desalination plant.

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TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

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Florida Business News

Florida Trend Video Pick

Pythons on the Prowl
Pythons on the Prowl

University of Florida biologist Robert McCleery tells the Today Show about the impact of Burmese Python predation on Marsh Rabbits in the Everglades.

Earlier Videos | Viewpoints@FloridaTrend

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