January 31, 2015

Florida Trend: 55th Anniversary

55 Years of Florida Trend

As the magazine turns 55, we review some interesting covers and the articles inside.

| 12/9/2013

Legal Eagles

This cover is noteworthy for its portrayal of Chesterfield Smith, founder of the firm that became “Florida’s law firm,” and a young Bill McBride, who rose to become managing partner of Holland & Knight and run unsuccessfully for governor. McBride died last December.

Celluloid

Among the many Florida Trend stories on filmmaking in the state was this one, which pictured model/actress Cindy Crawford being made up for a scene in a forgettable movie called Fair Game. The photograph drew a number of letters, both supportive and critical, including one from a reader who said she would cancel her subscription, if she had one. The issue was Trend’s best-selling issue ever on the newsstands.

Aqua Men

Two recent Florida Trend covers featured men either actually or apparently standing in water. In May 2000, Lew Lautin, a wetlands mitigation banker, appeared to be face-deep in a swamp. That image was created using a carefully constructed platform. In May 2007, Jerry Maxwell, general manager of Tampa Bay Water, actually stood in the bay. The story detailed his agency’s difficult experience with a desalination plant.

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TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

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It pays to live near a Starbucks
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