October 26, 2014
SharpSpring

Photo: Brad McClenny/Gainesville Sun

Rick Carlson of SharpSpring

Northeast Florida Business Profile

SharpSpring

Lilly Rockwell | 11/20/2013

Rick Carlson created Gainesville-based SharpSpring to help marketing firms measure the success of their efforts across all advertising platforms — from social media websites to print. “It’s one thing to be able to execute on all these new tactics,” Carlson says. “It’s another thing entirely to be able to analyze and understand what is working.”

SharpSpring offers online software to help businesses collect sales leads, analyze where those leads are coming from and use that information to optimize and automate sales and marketing efforts. He started the company in December 2011 and now has six employees. “We work with marketing firm partners who use our product to better establish the (return on investment) of what they are doing for their customers.”

Tags: Northeast, Media & Marketing, Technology/Innovation

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Fabien Cousteau
Fabien Cousteau

This summer, Fabien Cousteau lived for 31 days aboard the Aquarius, an underwater research laboratory nine miles off the coast of Florida.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How much do you get into Halloween?

  • I'm into it - parties, decorating, theme parks, whatever I can fit in
  • I just participate for the kids
  • Boo - I keep the lights off to avoid trick-or-treaters

See Results

Ballot Box
Subscribe