December 21, 2014
Rising Tide Car Wash

Photo:

Business Profile - Southeast Florida

Rising Tide Car Wash

Mike Vogel | 9/4/2013

A car wash in Parkland in northwest Broward County earned attention for its workforce when it opened in April: 35 employees have autism. John D’Eri and his son, Tom, founded Rising Tide Car Wash to create a place where John’s son and Tom’s brother, Andrew D’Eri, who has autism, could work and achieve independence. But would the family do well by doing good? John D’Eri says the business -- prices range from $3 for a basic wash to $45 for a “super clean” and up to $95 for detailing -- increased its car count every month from April through June, even with 15 rain days in May and 18 in June. He expects to reach break even in the dry season, which starts in October, and to realize a 10% to 15% return on his investment the first year. Low attrition among the staff, a rarity in car wash businesses, helps. “We have been saying that we believe individuals with autism can be your best employees,” says Tom D’Eri. “Now that we’ve been in operation for a few months, we’re really seeing that.”

Tags: Business Services

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Benefits management trends in Florida
Benefits management trends in Florida

David Faulkenberry, president, FBMC Benefits Management, explains what benefits most employers want to offer staff and what impact the ACA has had on public sector clients so far.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you feel about the historic decision to remodel US-Cuba relations?

  • Well, it's about time!
  • I'm cautiously optimistic...
  • I'm skeptical about this at best...
  • Not in favor at all: Keep the embargo strong!

See Results

Ballot Box
Subscribe