August 31, 2015
Rising Tide Car Wash

Photo:

Business Profile - Southeast Florida

Rising Tide Car Wash

Mike Vogel | 9/4/2013

A car wash in Parkland in northwest Broward County earned attention for its workforce when it opened in April: 35 employees have autism. John D’Eri and his son, Tom, founded Rising Tide Car Wash to create a place where John’s son and Tom’s brother, Andrew D’Eri, who has autism, could work and achieve independence. But would the family do well by doing good? John D’Eri says the business -- prices range from $3 for a basic wash to $45 for a “super clean” and up to $95 for detailing -- increased its car count every month from April through June, even with 15 rain days in May and 18 in June. He expects to reach break even in the dry season, which starts in October, and to realize a 10% to 15% return on his investment the first year. Low attrition among the staff, a rarity in car wash businesses, helps. “We have been saying that we believe individuals with autism can be your best employees,” says Tom D’Eri. “Now that we’ve been in operation for a few months, we’re really seeing that.”

Tags: Business Services

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

New Cancer Treatment
New Cancer Treatment

Doctors at Florida Hospital Tampa have come up with a new procedure to treat pancreatic cancer. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

With Florida hitting the 20-million residents milestone this year, which societal infrastructure needs the most improvement?

  • Affordable housing
  • Education
  • Telecommunications
  • Transportation
  • Water/sewer
  • Other

See Results

Ballot Box
Subscribe