Florida Life - Lifestyle
Haute in Florida: Designer boutiques and high-end fashion
Referring to the new Louis Vuitton Maison store in Aventura as a boutique is like calling Buckingham Palace the queen’s house. This is indeed the travel destination that it was conceived to be by Peter Marino, the architect who designed the two-story haven for luxury lovers, with its private entrance, polished stainless-steel grand staircase with leather-wrapped handrails winding through the center of the space, onyx and amber floors running through women’s ready-to-wear, garden terrace intended for stylish luncheons, VIP shopping room and specially commissioned artwork throughout.
All of this serves as the backdrop for the main attraction: The Louis Vuitton brand’s signature goods, which have been drawing moneyed consumers of a certain taste from around the world for more than 250 years.
No doubt those iconic monogram canvas bags spring to mind, but the label actually began as a travel goods company in the late 19th century; since then, it has added to its offerings ready-to-wear — now under the auspices of fashion legend Marc Jacobs — along with scarves, shoes, watches, sunglasses, swimwear and jewelry. And a fragrance is in the works.
So why did the brand defect to Aventura from its previous digs in the Bal Harbour Shops? Says David Goubert, senior vice president/southern region of Louis Vuitton, “This location allows us to reach a broader audience of clientele and, more importantly, to expand the offerings of products and services — including bespoke services that are only available in a handful of locations around the world.”