October 21, 2016

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The last of a three-part series

Ron Stein on the importance of marketing online and offline (video)

Ron Stein | 5/6/2013

We asked business coach and Florida Trend columnist Ron Stein to explain the importance of a theme when marketing to customers. He also spoke about different ways to market - both online and offline. The questions and answers with Stein are the last of a series. His written column will return next week.

Stein on establishing a 'key marketing message'

Stein explains what he means by 'educational marketing"

Read earlier columns from Florida Trend's business coach, Ron Stein
Note: Articles older than 30 days require registration (it's quick and free).

Ron Stein is President of FastPath Marketing ( He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or

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An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Mosaic's laser-beam measurement of sinkhole
Mosaic's laser-beam measurement of sinkhole

Last week Mosaic sent a drone with a camera flying above its sinkhole while the company lowered a measuring device using lasers into the hole to determine its width and depth. 

Earlier Videos | Viewpoints@FloridaTrend

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