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December 1, 2015

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The last of a three-part series

Ron Stein on the importance of marketing online and offline (video)

Ron Stein | 5/6/2013

We asked business coach and Florida Trend columnist Ron Stein to explain the importance of a theme when marketing to customers. He also spoke about different ways to market - both online and offline. The questions and answers with Stein are the last of a series. His written column will return next week.

Stein on establishing a 'key marketing message'

Stein explains what he means by 'educational marketing"

Read earlier columns from Florida Trend's business coach, Ron Stein
Note: Articles older than 30 days require registration (it's quick and free).

Ron Stein is President of FastPath Marketing ( He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or

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An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Why the best hire might not have the perfect resume
Why the best hire might not have the perfect resume

Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the "Scrapper" a chance.

Earlier Videos | Viewpoints@FloridaTrend

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