July 3, 2015

Who Said That?

Florida's quote of the day

| 3/22/2013

"They form groups in non-committed relationships. They travel in packs."

-- Larry Ross

The Florida Department of Citrus wants to make new "Friends" among the generation that grew up watching the popular TV comedy by that name.

"This is the generation that grew up on ‘Friends' and ‘Seinfeld,'?" said Larry Ross, a marketing professor at Florida Southern College in Lakeland. "They form groups in non-committed relationships. They travel in packs."

They are the biggest consumer demographic in the U.S. marketplace, variously know as millennials or Generation Y, Doug Ackerman, the department's executive director, told the Florida Citrus Commission on Wednesday, and they will become the new target audience for Florida orange juice marketing.

Read more at the Lakeland Ledger.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Stiltsville
Stiltsville

Check out the Floridian town in the middle of Biscayne Bay, where historical houses still stand on water. Learn the history of Stiltsville and this extreme way of life.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Favorite 4th activity?

  • Picnic or beach with family/friends
  • Going out to see fireworks
  • BBQing at home
  • Just a regular Saturday for me

See Results

Ballot Box
Subscribe