NAVIGATION

January 24, 2017

Who Said That?

Florida's quote of the day

| 3/22/2013

"They form groups in non-committed relationships. They travel in packs."

-- Larry Ross

The Florida Department of Citrus wants to make new "Friends" among the generation that grew up watching the popular TV comedy by that name.

"This is the generation that grew up on ‘Friends' and ‘Seinfeld,'?" said Larry Ross, a marketing professor at Florida Southern College in Lakeland. "They form groups in non-committed relationships. They travel in packs."

They are the biggest consumer demographic in the U.S. marketplace, variously know as millennials or Generation Y, Doug Ackerman, the department's executive director, told the Florida Citrus Commission on Wednesday, and they will become the new target audience for Florida orange juice marketing.

Read more at the Lakeland Ledger.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Meet the inventor of the electronic spreadsheet
Meet the inventor of the electronic spreadsheet

Dan Bricklin changed the world forever when he codeveloped VisiCalc, the first electronic spreadsheet and grandfather of programs you probably use every day like Microsoft Excel and Google Sheets.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Will you retire in Florida?

  • No, definitely not
  • Unsure - don't know when/if I will retire anyway
  • Yes, plan to
  • Yes (because I'm already retired!)

See Results

Ballot Box
Subscribe