NAVIGATION

August 26, 2016

Who Said That?

Florida's quote of the day

| 3/22/2013

"They form groups in non-committed relationships. They travel in packs."

-- Larry Ross

The Florida Department of Citrus wants to make new "Friends" among the generation that grew up watching the popular TV comedy by that name.

"This is the generation that grew up on ‘Friends' and ‘Seinfeld,'?" said Larry Ross, a marketing professor at Florida Southern College in Lakeland. "They form groups in non-committed relationships. They travel in packs."

They are the biggest consumer demographic in the U.S. marketplace, variously know as millennials or Generation Y, Doug Ackerman, the department's executive director, told the Florida Citrus Commission on Wednesday, and they will become the new target audience for Florida orange juice marketing.

Read more at the Lakeland Ledger.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Developments, reach and research at Embry-Riddle
Developments, reach and research at Embry-Riddle

Dr. Karen Holbrook, interim president of Embry-Riddle Aeronautical University, lists the features, amenities and developments that make the school an appealing choice, and describes the Embry-Riddle University system's reach and research.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

This weekend, what will you be doing to get ready for the (possible) tropical system headed to Florida?

  • Getting more supplies (batteries, medicines, cash etc.)
  • Securing loose items
  • Going to gas up cars
  • Nothing special, just watching the weather
  • Other (comments welcome)

See Results

Ballot Box
Subscribe