NAVIGATION

July 1, 2016

Who Said That?

Florida's quote of the day

| 3/22/2013

"They form groups in non-committed relationships. They travel in packs."

-- Larry Ross

The Florida Department of Citrus wants to make new "Friends" among the generation that grew up watching the popular TV comedy by that name.

"This is the generation that grew up on ‘Friends' and ‘Seinfeld,'?" said Larry Ross, a marketing professor at Florida Southern College in Lakeland. "They form groups in non-committed relationships. They travel in packs."

They are the biggest consumer demographic in the U.S. marketplace, variously know as millennials or Generation Y, Doug Ackerman, the department's executive director, told the Florida Citrus Commission on Wednesday, and they will become the new target audience for Florida orange juice marketing.

Read more at the Lakeland Ledger.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

New Boutique Hotels Rising in Fort Lauderdale's Central Beach Area
New Boutique Hotels Rising in Fort Lauderdale's Central Beach Area

A new boutique collection of small hotels has been taking shape in the central beach area of Fort Lauderdale.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What are you most excited about this 4th of July?

  • Firin' up the grill!
  • Hittin' the beach!
  • Fireworks!!!
  • Just takin' the day off!

See Results

Ballot Box
Subscribe