NAVIGATION

April 26, 2018

Who Said That?

Florida's quote of the day

| 3/22/2013

"They form groups in non-committed relationships. They travel in packs."

-- Larry Ross

The Florida Department of Citrus wants to make new "Friends" among the generation that grew up watching the popular TV comedy by that name.

"This is the generation that grew up on ‘Friends' and ‘Seinfeld,'?" said Larry Ross, a marketing professor at Florida Southern College in Lakeland. "They form groups in non-committed relationships. They travel in packs."

They are the biggest consumer demographic in the U.S. marketplace, variously know as millennials or Generation Y, Doug Ackerman, the department's executive director, told the Florida Citrus Commission on Wednesday, and they will become the new target audience for Florida orange juice marketing.

Read more at the Lakeland Ledger.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Securing Florida’s Water Future: Kissimmee River
Securing Florida’s Water Future: Kissimmee River

Building on efforts to secure Florida’s water future, the Florida Chamber of Commerce is releasing the latest in a series of water education videos that demonstrate the importance of following science-based research solutions.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Which type of tourists benefits your business most?

  • Snowbirds
  • Spring breakers
  • Summer tourists
  • All of the above
  • None of the above

See Results

Ballot Box
Subscribe