Monday's Afternoon Update
What you need to know about Florida today
Manufacturing jobs returning to U.S.
Who would have thought that jobs like metal-refining furnace operators and tenders would be making a comeback in the year 2012? But they are. Also rallying are jobs for computer-controlled machine-tool operators for metal and plastic production and engine and machine assemblers. More from Gannett.
Follow-up is the most overlooked part of marketing
Successful lead generation can be summed up in one word: relevant. You might have thought "targeted" was a better choice. Yet, when marketing focuses on the target audience, their needs, and what will solve the problems they have, relevancy really does cover it all -- from the perspective of both your company and prospects. Read Ron Stein's full column.
Gov. Scott challenges universities: Offer degrees for $10,000
Food Network Kitchen
The channel has opened its first Food Network Kitchen at the Fort Lauderdale-Hollywood International Airport in South Florida in the JetBlue terminal.
» Read more and see photos from the AP.
Florida Gov. Rick Scott, who this month told a panel overseeing the state's 12 public universities that he wants them to keep tuition rates down, issued another challenge: Offer degrees for $10,000. Read the full story and watch an interview with Gov. Scott at the Tampa Tribune.
Factors to consider when shopping for a business
When looking for a business to buy, you can forget immediate gratification. Businesses can’t be found under rocks. It’s a more complex process that takes more time than most people expect. More at the Miami Herald.
What really motivates staff?
Finding out what motivates staff is more of an art than a science. So many people believe that money is the proper incentive for all workers, but that just is not always the case. Bottom line is incentives have to be structured so they relate to the things your staff values. More small business advice form Jerry Osteryoung.
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