What you need to know about Florida today
Florida ranks 4th for most women-owned businesses
Florida ranks fourth for the most women-owned businesses, according to the State of Women-Owned Businesses Report commissioned by American Express OPEN. Florida has an estimated 587,600 women-owned firms that employ 473,100 workers and have roughly $77.6 billion in revenue. More at the Orlando Business Journal.
Be provocative with your marketing
Have we become a symbol instead of words culture? Video clips, images, and even cartoons now tell us stories and convey information. Young people say they want to watch, not read. Sentences of compelling copy seem to be a relic of the past. Well, not exactly. Read Ron Stein's full column.
Investment firm spending $150 million on S. Fla. foreclosures
Zap produces and distributes about 23,000 handmade skimboards to 500 dealers across the U.S., Canada, Japan, Europe, Australia and New Zealand.
» More from the Sarasota Herald-Tribune.
A Miami investment firm says it’s spending $150 million to buy 1,200 homes in foreclosure across South Florida. Roughly 60 percent of the homes will be in Miami-Dade County and the remainder will be split across Broward and Palm Beach counties, said Inaki Negrete, chief executive of Vulcan Investment Partners. Read more at the South Florida Sun-Sentinel.
Makeover gives Miami vet’s business side a boost
During the four years Dr. Marta Lista spent obtaining her degree from the prestigious University of Florida School of Veterinary Medicine, she learned many things. Veterinary school, it turns out, prepared her to be an awesome vet, but not such an awesome business owner. More at the Miami Herald.
Create positive, realistic expectations with customers
It is so important that you do not create the wrong expectations for your customers. Customers rely on what you tell them, and they hear what you say, not necessarily what you mean, which can sometimes be very different. Read the full column from Jerry Osteryoung.
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