March 18, 2018

CEO Sounding Board

What's the biggest reason your company and customers want to build green?

Cynthia Barnett | 9/1/2011

Michael R. Carlson
President - Carlson Studio Architecture - Sarasota

Cancer Support Community facility in Lakewood Ranch
The columns of the Cancer Support Community facility in Lakewood Ranch are made of century-old heart pine recovered from the bottom of the Suwannee River. [Photo: Dick Dickinson]

"Green buildings are better buildings for the money than non-green buildings. Now that there is a widely recognized, sophisticated way to determine how green a building is and have that tested and verified by an independent third party, we can determine how much better each design is. Our clients are motivated differently to build green. Most like the savings generated by energy and water conservation combined with higher quality of interior space that is healthier to live or work in. Some are motivated to save money while others share our concerns about the future of the planet."

Tags: Trendsetters, Environment

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

St. Baldrick’s Day
St. Baldrick’s Day

Saturday is St. Patrick’s Day but since July 1999 an organization dedicated to funding research to end childhood cancer — the St. Baldrick's Foundation — co-opted the Irish celebration to come up with St. Baldrick’s Day.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you celebrate St. Patrick's Day?

  • Wear something green
  • Partake in Irish food or drink
  • Listen to Irish music
  • All of the above and more (love this holiday)
  • I don't - not into it

See Results

Ballot Box