April 25, 2015

CEO Sounding Board

What's the biggest reason your company and customers want to build green?

Cynthia Barnett | 9/1/2011

developer
Loretta Cockrum
Chairman/CEO - Foram Group - Miami


600 Brickell, located near two Metromover stops, has a reflective roof and lights that adjust as daylight streams in through heat-dispersing windows. [Photo: Daniel Portnoy]

"The market wants green because it is socially responsible, reduces operating expenses and improves the quality of the tenant experience. In designing 600 Brickell, we asked ourselves: What will the world need tomorrow? The answers were: Sustainability and technology. Platinum precertification actually results in lower costs for utilities while creating a healthier, more pleasant and productive work environment."

Tags: Trendsetters, Environment

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About the Everglades, we should...

  • Increase efforts toward restoration, esp. in light of rising sea level
  • Status quo - keep trying to fix it, as we have been
  • Get realistic. We will never restore it with millions living in South Florida.

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