September 2, 2014

Executive Leathers

Hog Wild

Swedish-born Bit Grubbstrom jokes that her purchase of a Harley Davidson motorcycle 4 1/2 years ago was her midlife-crisis gift to herself. The owner of AdBit's Advertising and PR in Fort Lauderdale says she never rides without her black leather chaps. She's been known to turn heads riding up to black-tie affairs on her Harley, complete with her full-length evening attire hiked up to reveal her leather chaps. And while she doesn't ride it to the office on a daily basis, the Harley's perfect, she says, for casual Fridays.

Grubbstrom is big into leather jackets, boots and other biker gear as well. "It's funny how so many of us riders who wear strict business attire all week long go through a complete change when we are about to get on our bikes," she says.

In her closet: Among her leather items are eight jackets, five vests, seven pairs of boots, chaps, a scarf, handbags and gloves (long and short). She's currently converting a bedroom in her home into a walk-in closet just for her riding gear.

Grubbstrom's Leather Favorites

Leather Price
High, wide-heeled, pointy-toe black boots
(Purchased from the Harley store)
$160
Cream-colored vest with Indian beading
(Toys for Tots Bike Show, Fort Lauderdale)
$300
Black vest (Neiman Marcus) $700

Hot spots:

Always on the hunt for new gear, Grubbstrom says her best finds are at bike shows, like the annual Toys for Tots Bike Show in Fort Lauderdale. The Harley dealership is just beginning to stock more biker gear for women, she says.

Tags: Around Florida

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Disney's Hoop-Dee-Doo still serving up laughs, dinner after 40 years
Disney's Hoop-Dee-Doo still serving up laughs, dinner after 40 years

The Hoop-Dee-Doo Musical Revue will mark its 40th anniversary this week after more than 37,000 dinner-show performances at Pioneer Hall, tucked away in Disney's Fort Wilderness campground.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Is it time to cash out of stocks?

  • Yes
  • Maybe - need to understand market dynamics better
  • No

See Results

Ballot Box
Subscribe