May 23, 2013
Publlishing
Targeting Young Readers
Times Publishing Co., which publishes the St. Petersburg Times, has expanded its tbt* Tampa Bay Times to five days a week. The free tabloid, geared toward young adults, had been published weekly since its start in 2004.
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Competitor Tampa Tribune sued Times Publishing in February, claiming that Tampa Bay Times is too similar to "The Tampa Times," the name of an evening newspaper it published until 1982. A judge in March ruled that Times Publishing could continue to use the existing logo for tbt* Tampa Bay Times while the suit is pending. A countersuit by Times Publishing is also pending.
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