Subscribe to Florida Trend


May 23, 2018

Financial Services

Bank Boom

In just the first three quarters of last year, banks opened 57 branches in southeast Florida -- 30 in Palm Beach County alone. Deposit growth in the six-county region has jumped 64% over the past five years.

Among local banks, Palm Beach-based Fidelity Federal Bank & Trust moved into Broward County for the first time earlier this year with two new branches and plans to open as many as eight more in the next few years. Orion Bank, based in Naples, recently expanded into Palm Beach, and Lydian Bank and Trust, an upper-end Palm Beach private bank that had only operated "on the island," plans to open an office in the fast-growing north county area (along with an operation across the state in Tampa).

Meanwhile, local banks aren't the only ones eyeing the growing regional market. SunTrust plans to open as many as 15 south Florida branches this year. Commerce Bank has announced plans to open about 15 branches in Palm Beach and Broward counties this year -- and another 15 to 20 a year in south Florida until it reaches 150.

Prompting the growth surge are some favorable demographics and trends: The region has a huge concentration of wealth, with Palm Beach, Martin and Indian River among the five top counties in per capita income statewide. Meanwhile, the area's population is projected to grow by 500,000 residents by 2010.

Eduardo Alvarez, executive vice president for Rochester, N.H.-based retail branding firm BrandPartners, thinks the banking boom has legs. "Baby Boomers and young professionals, along with thousands of Latin Americans, are buying homes in south Florida. When banks look at the demographics, they see an established and a consistent growth opportunity. Florida will be a hot banking market for the next 15 to 20 years," Alvarez predicts.

Tags: Southeast, Banking & Finance

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Trends in Florida's Commercial Real Estate Market
Trends in Florida's Commercial Real Estate Market

Larry Richey, Florida Managing Principal of Cushman Wakefield, offers an assessment of the state's commercial real estate market and explores industry trends influenced by the rise of ecommerce and basic supply and demand.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you think Florida's election systems are secure?

  • No
  • I have doubts
  • Yes

See Results

Ballot Box