Emergency File, Boca Raton
What she's selling:
How it works:
Using a series of templates, individuals and business owners enter their vital statistics, insurance contacts and policy information, physician and prescription information, bank account information and other important data. Documents can be attached and photos uploaded. Medical ID cards and posters for lost children or pets can be printed from the information.
What got her started:
"There were all these emergencies in my life," says Marton, who experienced a hurricane when Wilma came through her area last year. "I really needed to organize myself. I couldn't find a single product that could do it for me."