Lisa Marton

Emergency File, Boca Raton

Barbara Miracle | 6/1/2006

What she's selling:

Lisa Marton

Emergency File USB Flash Key, a password-protected, encrypted software and storage system for personal, medical, insurance, financial, legal and pet information. The key holds 256mb and is available for $59.99 online at emergencyfile.com. Windows 2000 and XP compatible; no Macs yet.

How it works:
Using a series of templates, individuals and business owners enter their vital statistics, insurance contacts and policy information, physician and prescription information, bank account information and other important data. Documents can be attached and photos uploaded. Medical ID cards and posters for lost children or pets can be printed from the information.

What got her started:
"There were all these emergencies in my life," says Marton, who experienced a hurricane when Wilma came through her area last year. "I really needed to organize myself. I couldn't find a single product that could do it for me."

Tags: Florida Small Business, Southeast, Business Services, Entrepreneur

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