October 31, 2014

Tourism and Entertainment

Trendsetters - June 2006

Mike Vogel | 6/1/2006
Call of the Wild -- Robert Seidler


Robert Seidler
Seidler Productions
Founder
Sopchoppy

Seidler Productions: "It gives me a lifestyle I enjoy and do things I really love."

Places that have put people "back in the picture": Fishhawk Ranch near Tampa; downtown Winter Garden; Dunedin.

Quote: "I'm very optimistic about the future of Florida."

Torn: With a mother who was a Blackfeet Indian and a father who was a chemist and businessman, Seidler feels pulled between business and nature.

Growing up in Tarpon Springs, Robert Seidler "was in love with everything outdoors." He raised turtles and explored local waters. And while he aced standardized tests, he brought home either A's or F's from school. "I was kind of a paradox," he says. After being laid off from a union electrician job, Seidler went to Florida State University, majored in communications and biology and found his path.

Seidler, 53, runs Seidler Productions, a maker of films and documentaries, some airing on PBS, some instructional, on bike safety and education and nature-based tourism. The mix befits a founder who was the first president of the Florida Bicycle Association and is involved in a local gourmet pizza shop and outfitter. Cyclist, hiker, kayak fisherman, he'll quote Schopenhauer a moment after talking about a bicycling-hiking-fishing-paddling trip.

He's at work on a documentary on the 40th anniversary of the founding of the Florida Trail Association, the group building a 1,400-mile path through Florida. He's also at work on a film, "Realizing and Recovering the Sustainable Green Dollar," on the nature-based and heritage-based economy.

Seidler recently moved from Wakulla to Sopchoppy to a home he built on the site of a 1920s Nehi company fish campgrounds. The house has a solar water heater, geothermal recovery system and is wired for solar energy so that he can someday go off the grid.

"The solutions we need for our society are already working in nature," he says. "I just want to share that with others."

Tags: Dining & Travel, Trendsetters, Around Florida

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Colleges Are Tracking When Students Work Out at Rec Centers
Colleges Are Tracking When Students Work Out at Rec Centers

Officials on college campuses are turning to usage data and student feedback to shape fitness programs, hoping it will entice more students to develop healthy habits. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you give - or get - an annual performance review?

  • Yes - and I hate it
  • Yes - and it's OK - there's some value in the exercise
  • Yes - and I find it very valuable
  • No (thank goodness)

See Results

Ballot Box
Subscribe