December 20, 2014

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Benefits management trends in Florida
Benefits management trends in Florida

David Faulkenberry, president, FBMC Benefits Management, explains what benefits most employers want to offer staff and what impact the ACA has had on public sector clients so far.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you feel about the historic decision to remodel US-Cuba relations?

  • Well, it's about time!
  • I'm cautiously optimistic...
  • I'm skeptical about this at best...
  • Not in favor at all: Keep the embargo strong!

See Results

Ballot Box
Subscribe