NAVIGATION

December 13, 2017

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Christmas tradition at Tampa General
Christmas tradition at Tampa General

Every year, for the past 28 years, Delwyn Collins, kitchen assistant at Tampa General Hospital, purchases hundreds of toys to donate to Foster Angels of Hillsborough County.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Fallout from #MeToo: Should people in positions of authority err on the side of caution and stop taking solo meetings?

  • No, ridiculous thought
  • Maybe (judgment call)
  • Yes, always good idea

See Results

Ballot Box
Subscribe