NAVIGATION

May 2, 2016

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Florida's commercial real estate climate
Florida's commercial real estate climate

Larry Richey, Florida Market leader for Cushman & Wakefield, details the commercial real estate firm's services and office locations, and provides a brief assessment of Florida's commercial real estate markets.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you like to take a cruise?

  • Yes, love to
  • I would if I had the time
  • I would if I could afford it
  • No, not my thing

See Results

Ballot Box
Subscribe