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NAVIGATION

June 24, 2018

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

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Florida Business News

Florida Trend Video Pick

Brevard Zoo releases sea turtles
Brevard Zoo releases sea turtles

Sea turtles Skipper and Ginny were released Thursday, June 21, 2018 after recovering from medical problems at the Brevard Zoo. (There is no audio track on this video from the Brevard Zoo.)

Earlier Videos | Viewpoints@FloridaTrend

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