Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

1 2 3 4 NEXT »

Tags: Dining & Travel, Trendsetters

Also on FloridaTrend.com

Most Read Articles

Florida Business News

Small business loan guarantees growing
Small businesses in South Florida are on pace to receive more federally-guaranteed loans this year, a sign that the region's economy is on the upswing.
The tricky business of collaboration
Shaping a championship team where individuals play cohesively to pull off a win can be one of the trickiest jobs a corporate leader faces.

Keys flats fishing is big business

Fishermen who come to cast a line onto Florida Keys flats generated more than $427 million to the local and state economy in 2012.

Report: Florida among the cheapest states in spending per student

Florida spent $8,887 on each public school student in 2011, making it one of the lowest states in the nation for per-pupil spending.

Early Easter leaves Orlando hotels with April hangover

After four months of year-over-year growth, business dipped in April at Orlando-area hotels, likely because of an early Easter this year and the absence of a couple of big conventions in town.

Florida Trend Video Pick

Bonecrusher II arrives at Gatorland

Gatorland is adding more than 70 animals -- including a 15-foot American crocodile known as Bonecrusher II -- to the attraction after purchasing the creatures from the recently closed Everglades Wonder Gardens in Bonita Springs.

Earlier Videos

Ballot Box

Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?

See Results

Ballot Box