NAVIGATION

March 28, 2017

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Discover Jupiter, Florida
Discover Jupiter, Florida

From climbing high atop the Jupiter Inlet Lighthouse to kayaking the rivers, Jupiter has a delightful appeal. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Florida's attorney general backs President Trump's latest travel ban. Which side do you take?

  • New travel ban is good, should be enacted
  • I am OK with the ban, since it will be temporary
  • I oppose the ban

See Results

Ballot Box
Subscribe