March 4, 2015

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

When is the right time to pursue an MBA?
When is the right time to pursue an MBA?

Nova Southeastern University's Huizenga Business School's panel of corporate executives, students and faculty answer questions related to the Value of the MBA degree.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you think an MBA - or other advanced degree - is crucial for success in the business world?

  • Yes
  • Maybe, but only if you get that degree from a respected university
  • No

See Results

Ballot Box
Subscribe